Group 32

Week of reviews from Market of Abandoned materials Individual Reflections: Ruth Johnson: I really enjoyed the experience of this market, and I personally believe this was the best of all three markets. All of the stalls were really well laid out in a way that created an emotional experience that didn't feel forced, but was actually enjoyable. There was a good mix of interactive stalls and visual stalls, and they were staggered so that the flow of the market felt natural and well planned. From the reading ' Experimental Marketing' By Bernd Schmitt it was clear that they'd thought and planned well by including multiple aspects for SEMS (strategic experimental modules) Sense/act/think/feel/relate were all incorporated into their market and I think this is how their market's atmosphere felt so balanced and successful. By focusing their theme broadly on our childhood, everyone felt included in some way. My personal favourite stall was the return to sender stal...

Week of reviews from our market: Immaterial Labours Evaluate both successes (how are these measured/evidenced?) and opportunities for improvement. You may want to include visuals/sketches of things you might have changed or done differently. Individual Reflections: Ruth Johnson: Stephanie Howard: Here are some photos of us setting up our market the day before: This week was our market. We spent the night before setting everything up and making the signage and cranes to make the aesthetics of the stall look good and covered in our chosen colour to section us from the other stalls. I feel as though we came a long way from out practice market and we went into this market with a better idea of what the space was to look like. For our final piece we chose to put the cranes on one big of fabric streaming down. This made it easier for the participants as they weren't having to bend over us to put their cranes on the string above. Through getting people to...

This week was our review of the market Impossible Things. Individual Reflections: Ruth Johnson: The market had a nice flow, there was a consistent atmosphere and their use of sound and lighting worked really well and effectively conveyed their theme. Their fictitious approach really worked with the theme of Impossible Things and this was consistent through all of their market stalls. I believe their system of exchange was experiences? Though there was a mix of a few physical things in some of the stalls, like glow sticks/pills/sherbet etc... However although this changed slightly between each stall, they were all similar enough in the effect they had on customers that it was mostly imperceptible. I did notice that although to some degree their use of snapchat to advertise their market was semi-successful, it did also make me feel after a while that I'd already seen the entirety of the market before we'd even been? Perhaps if this were to be replicated it would be more ef...

Ruth Johnson: This week was our final prototype market, we did well at taking a lot of the feedback forward from the first prototype market and making these changes this week. By now we've also already gotten a lot of our decorations ready and so we were able to make a better replica of how our stall might look overall. This week was when we discussed further in detail how we wanted to arrange the hanging paper cranes. In this trial market we were hanging all of the cranes participants made on string hanging above how heads, however we discovered this was really unpractical as we kept bumping into it which is a health and safety hazard. We're thinking of maybe just hanging a few premade cranes as decoration in the above corner, and having the other cranes on the wall? (as shown in floor plans below) Also in the images below are the notes we took from the verbal feedback we were given in this practice market. David Huang: Run Sheet: 4pm – 6pm, Tuesday 3 rd of Oc...

The feedback we received from the prototype market, included more of a "one on one" experience for the visitor, as we had instructions out to showing step by step instructions on how to create a paper plane, visitors to our stall found that the instructions hindered us as it felt like there was a disconnection from us as a "trader" to our "consumer". The main cause of this was because the consumer was too engrossed on following looking at the directions instead of listening and watching us demonstrate to them how to fold the paper. In order to fix this problem we as a group decided that for our real market, we were going to demonstrate to the consumer instead of providing a instruction sheet, therefore the link from us as a trader to the consumer would be met. Another thing that we could improve based off the feedback from the prototype market is maybe folding different things, for example based on the difficulty of a origami object we would teach how to f...

Ruth Johnson: This week was our first practice market. It was really rough and thrown together and from it we got a lot of good feedback from the visitors that came to our stall. We realised we needed to really improve our decoration and stall atmosphere, so getting some red fabric and other thematic decorations to really create a more exciting and inviting tone. (We basically need to go ham with the colour red.) We also talked about how we need to really hone in on what we're trying to do with the writing on our paper. Wether this is going to be real casual or quite deep and personal. Would we need to create prompts for this? Or somehow emotionally prepare our customers so we aren't just throwing stuff on them which won't actually produce anything meaningful without some sort of preparation. We also thought it could be cool to experiment with different size cranes to create a bit of a challenge for the more adept customers we get. This is cause we had a couple instance...